KYUNJIP
Branding Design 2024
A contemporary Korean street food brand rooted in rhythm, geometry, and bold flavor. Kyunjip draws inspiration from the structural elegance of Hangul, reinterpreting traditional letterforms into a custom logotype that bridges cultural memory with present-day energy. The supporting materials—business cards, postcards, and a promotional flyer—extend this system across touchpoints through playful composition and typographic discipline. Designed for an audience that views street food as both cultural expression and everyday ritual, the identity captures Kyunjip’s vibrant, urban spirit through a visual language that is direct, flavorful, and unmistakably Korean.
Branding Design 2024
A contemporary Korean street food brand rooted in rhythm, geometry, and bold flavor. Kyunjip draws inspiration from the structural elegance of Hangul, reinterpreting traditional letterforms into a custom logotype that bridges cultural memory with present-day energy. The supporting materials—business cards, postcards, and a promotional flyer—extend this system across touchpoints through playful composition and typographic discipline. Designed for an audience that views street food as both cultural expression and everyday ritual, the identity captures Kyunjip’s vibrant, urban spirit through a visual language that is direct, flavorful, and unmistakably Korean.