Generative Packaging Design 2025
A system developed for Jeni’s Ice Cream that translates flavor into form. The project reimagines Jeni’s visual identity through a rule-based design system where “chunkiness” functions as a variable—determining the number, scale, and arrangement of graphic elements across each package. By using code to generate visual variation, the system reflects the tactile, mixed-in nature of the ice cream itself while maintaining brand cohesion. Designed to adapt across flavors and formats, the packaging balances consistency with surprise, allowing each iteration to feel distinct within a unified visual language.
Label Generator